What is Vibrant Streets?
Vibrant Streets is a program that helps communities revitalize neighborhoods by creating thriving retail districts through technical expertise and community engagement. It is managed, retail-appropriate, mixed, safe, championed, anchored, walkable, and unified. It’s a street that’s treasured by its residents, customers, and retailers whose daily actions ensure its enduring vibrancy.
The Vibrant Streets Toolkit can be used by retailers, businesses, merchants’ associations, government agencies, neighborhoods, and community groups to make incremental, measured improvements in their commercial districts to attract shops and restaurants. Getting started is easy. Make a Vibrant Street happen in your neighborhood!
In honor of Earth Week, this week we are featuring Climate Street, a unique project in Amsterdam that transformed an ordinary shopping street – Utrechtsestraat – into a remarkable, sustainable retail corridor where innovative technologies are tested. Utrechtsestraat is a narrow but busy street located in the city center and filled with shops, cafes, and restaurants. One of the goals of Climate Street is to reduce CO2 emissions and environmental impact through the entrepreneurs, public space, and the logistics of the street.